20 years of Discovery Channel in India
New Delhi: To celebrate completion of its 20 years in India Discovery Channel has lined up a special showcase of some of its most iconic programmes, including some of the finest stories from the country.
The two day airing beginning on August 15 covers a wide spectrum of Discovery genres such as natural history, science, technology, adventure, wildlife, survival and engineering which have entertained the viewers across the urban and rural landscapes.
Among the programmes lined up is “India Emerges: A visual history” that shows the country’s journey from being the jewel in an imperial crown to emerging as an independent nation.
The three-part series with rare archival footage scheduled to air from August 14 – August 16, attempts to place viewers at the epicentre of the story of contemporary India.
Discovery is today watched in five languages in India including Hindi, English, Tamil, Telugu and Bangla across digital and analogue platforms.
The channel has also built a distinct community of 7.4 million fans in India on Facebook.
“Discovery Channel has had a life changing impact on millions of viewers in India. The tremendous affection that it enjoys in India continues to fuel our passion to relentlessly push the boundaries of factual entertainment and uncover the finest stories from across the world,” Rahul Johri, EVP and GM-South Asia, Discovery Networks Asia-Pacific said.
Pioneered the factual genre in India on 15th August 1995 the channel introduced a refreshing new wave of programming and completely changed the viewer expectations from television.
Mirroring the growth of the Indian television industry over the last 20 years, Discovery has refreshed its content offerings at various intervals while maintaining its core brand promise.
Anticipating the changing needs of the viewers, it introduced new and exciting genres over this period such as technology, forensic, survival and adventure to deepen its relationship with viewers.
Today, the India content is a significant new addition to its existing programming portfolio.