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46% users in India spend 6 hrs or more on Internet daily

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mobile internetNew Delhi: Indicating towards the growing importance of Internet in the country, a survey today revealed that 46 per cent of users in India spend 6 hours or more a day actively using the Internet whereas 82 per cent admit to the fear of missing out when not connected.

“In India, not only did 46 per cent of respondents spend 6 hours or more a day actively using the Internet (in comparison to 29 per cent globally), but an alarming 82 per cent of respondents admit to the ‘fear of missing out’ (FOMO) when not connected (the highest globally),” Tata Communications said in its ‘Connected World II’ report.

The report captures responses from 9,417 Internet users across six emerging and developed countries – France, Germany, India (2,117), Singapore, the US, and the UK .

The report said more than half of surveyed Indian Internet users (56 per cent) admit they can’t survive more than five hours without Internet connectivity.

“Although surveyed Indian men spend more time on the Internet than surveyed Indian women, it is Indian women (21 per cent) who outdo men (16 per cent) in feeling anxious or lost when not connected to the Internet,” it said.

The study further discloses that tablets and smartphones are rapidly replacing television as the preferred screen as nearly twice as many surveyed Indians (43 per cent) are willing to give up television for the Internet, compared to Americans (17 per cent) and Europeans (22 per cent) respondents.

“The Internet has truly changed the way we function. As technologies evolve and adapt, there is a huge potential for the Internet to affect different aspects of life, economy and society,” Tata Communications’ Nextgen Business Chief Marketing Officer and CEO Julie Woods-Moss said.

The impact of the Internet on global economies is phenomenal. About 2.5 billion people are connected to the Internet today , that’s a third of the world’s population. By 2020, the number of connected devices is expected to rise to 26 billion.

Tata Communications said 61 per cent of Indian respondents believe that ‘everyone owns the Internet’, compared to 70 per cent globally with 21 per cent rightly pointing out that each individual country owns their Internet when compared to 16 per cent globally.

The study also reveals that Asian respondents appear to be the most ‘Internet dependent’ with less than half of surveyed Singaporeans and Indians capable of lasting up to 12 hours without Internet access compared to 86 per cent of German, 77 per cent of French, 75 per cent of US and 70 per cent of UK respondents.


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