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Amul takes dig on Pahlaj Nihalani, calls him ‘Ladta Pahlaj’


Mumbai : “Udta Punjab” censorship row has earned CBFC chief Pahlaj Nihalani the monikar of “Ladta Pahlaj” in the latest ad of Amul Co-operative Ltd, which is known for its funny takes on topical issues.

The recent commercial from the Indian dairy brand features caricatures based on the film’s characters — rockstar Tommy Singh (Shahid Kapoor), doctor (Kareena Kapoor Khan), cop (Diljit Dosanjh) and hockey enthusiast (Alia Bhatt) as Amul girl with a pair of scissors moving towards them.

The scissors symbolise the multiple cuts that the Central Board of Film Certification (CBFC) has demanded from the Abhishek Chaubey directorial.

“#Amul Topical: Film on drug menace runs into controversy,” Amul’s twitter page reads.

“Udta Punjab”, co-produced by Phantom Films and Balaji Motion Pictures, is scheduled to hit theatres on June 17.

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