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ASCI launches mobile app for complaints against misleading ads

mobile App for tourists

Mumbai:  In a bid to curb misleading advertisements, Advertising Standard Council of India (ASCI) today launched a mobile app to facilitate convenient filing of complaints.

The app, ASCI Online, will help consumers to complain against misleading advertisements. The service will also be available online.

The mobile application is currently available on Android and iOS platforms, ASCI said in a statement.

“One of the goals of ASCI is to provide convenient access for lodging complaint and hence this launch of mobile app,” ASCI Chairman Narendra Ambwani said.

“Today mobiles devices are more widely used compared to desktops. With growing use of smart phones consumers want apps to put power of doing transactions in their pocket,” he added.

Consumer can also track the status of the complaints which they have registered.

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