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Ford India sales up 28% in December

Ford Fiesta

New Delhi: Ford India today reported an increase of 28.47 per cent in total sales at 14,401 units for December.

It had sold 11,209 units in December 2013, Ford India said in a statement.

However, Ford’s domestic sales declined by 36.05 per cent to 3,754 units in December as against 5,871 units in the same month of last year, it added.

Its exports jumped nearly two-fold to 10,647 units last month as against 5,338 units in the year-ago period.

For the entire 2014, the company posted 29 per cent increase in combined domestic wholesales and exports at 1,54,121 vehicles.

Domestic wholesales during the year declined by 4.09 at 77,140 units from 80,431 units in 2013.

“2014 has been a challenging year for the Indian automotive industry. Factors like high interest rates and inflation impacted the much needed turnaround in sales and consumer sentiment,” Ford India Marketing, Sales and Service executive director Anurag Mehrotra said.

The government’s recent decision to discontinue excise duty concessions will only add to the woes of the automotive industry with customers postponing purchases, he added.

“We hope that the government will introduce some pro-consumer policies in its upcoming budget to help improve market sentiment and boost demand,” Mehrotra said.

He added that 2015 is going to be an exciting year for Ford in India.

“From the launch of our new manufacturing plant in Sanand, Gujarat to a robust vehicle introduction over the next 18 to 20 months, we will bring the best of Ford to our Indian customers,” Mehrotra said.

India is a key market in Ford Motor Company’s Asia Pacific strategy, he added.

“As part of its overall commitment to India, Ford is on course to invest USD 2 billion, nearly half of which is being spent on a new manufacturing facility in Sanand, Gujarat, that will nearly double the company’s installed production capacity in the country to 6,10,000 engines and 4,40,000 vehicles a year,” Mehrotra said.

This year will also witness the launch of ‘Ford Credit India’ to operate as a non-banking financial company, he added.

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