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Godrej appliances announces launch of new washing machines

Washing Machine

Godrej appliances today announced the launch of a feature-packed washing machine, aiming to reach a market share of 15 per cent
Washing MachineChennai: Godrej appliances today announced the launch of a feature-packed washing machine, aiming to reach a market share of 15 per cent by another year.

At present, the company was ranked fourth in terms of sales volume and had a market share of 10 per cent, and with its latest offer Godrej Eon U Sonic Washing machine the firm was eyeing the third spot in one year, Kamal Nandi, Vice- President, Marketing and Sales, Godrej Appliances, said.

He said the overall size of the washing machine market was Rs 5,000 crore at four million units per year while the sales volume for Tamil Nadu was around four lakh units.

This segment contributed to about 20 per cent of Godrej Appliances’ revenue, he added.

The washing machine market was divided into three categories semi-automatic, fully automatic and fully automatic front-load rpt front-load.

Semi-automatic dominated the market at 55 per cent, followed by the other two, at 30 per cent and 15 per cent.

U Sonic Washing Machine was equipped with a series of features including ultrasonic stain remover, in-built heater, cloth load indicator and detergent mixer, the company said.

Four variants of the washing machine were available in the price range of Rs 21,400 and Rs 27,700, the company added.

PTI

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