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NO to BMC’s New Hoarding Policy!


Standing Committee opposes policy, targets civic administration

SHPPERS-STOP-2-600X525Mumbai: The Brihanmumbai Municipal Corporation has come up with a reformed policy to curb the mushrooming advertisements all over in the city.

Those housing societies, who manage the maintenance by allowing the advertising on the structures, are going to suffer with the new policy.

Thus the standing committee has all set to oppose the policy. In reply the standing committee said that the Municipal administration has designed the advertising policy for 10 years that goes till 2017. Thus when the implementation of the policy is taking place, the administration does not have the right to amend the policy instead it demanded that the standing committee and the civic body would decide on the amendments.

The advertising policy was tabled during R A Rajiv’s tenure when he was serving as additional commissioner of the BMC. The policy was meant to get implemented for the time span from the year 2007 to year 2017.

Talking with Prahaar, Yashodhar Phanase, leader of the house, said, “The advertising policy is being implemented in the BMC limits at present. Though the policy is designed and accepted for 10 years, present additional commissioner Mohan Adtani is pushing for the reformed advertisement policy and has decided to implement the same. Thus the committee thought that in a way it was an encroachment on its and civic body’s constitutional rights,” he said.

In its earlier policy, the civic body had allowed two advertisements in the area of 20 metre. But under the new policy, the condition has gone up to 100 metre. In addition those buildings who let the advertisements get published on their structures, do use the collected revenues for the maintenance of the societies. These societies are going to suffer with the new decision.

With the earlier decision of the BMC, the number of advertisements has already been decreased and that is by 1000. Thus it is feared that the new policy would also affect the BMC revenue collected from these advertisements.

Phanase said that the administration would decide on the fixing of advertisements when the structure was good. Though the civic body had accepted the advertising policy for 10 years, the reformed policy without the sanctioning from the civic body should not be implemented.

Rais Shaikh of Samajwadi Party nodded Phanase’s points and showed support.

Standing committee Chief Rahul Shewale said, “Once the policy has been accepted, there should not be any changes into it.” He further noted that the administration should not amend the policy keeping the particular advertising company in mind.

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