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Nokia launches Android smartphones

nokia-android-smartphone

Targeted at fast growing low-cost smartphone markets like India, Nokia today launched the much anticipated Android-based smartphones 
nokia-android-smartphone

Barcelona: Targeted at fast growing low-cost smartphone markets like India, Nokia today launched the much anticipated Android-based smartphones starting at euro 89 (about Rs 7,600).

The company introduced three smartphones, based on a modified version of the Android, called Android open source project (AOSP), for the X series.

Nokia X comes with a 4 inch screen and 3MP camera whereas XL has a 5 inch screen and 5 MP camera.

It is for the first time that Nokia has come out with a phone which has Android-based applications. This is a move by the company in order to get a pie of the Android phone market.

As per the IDC figures of the last quarter of 2013, Android had a 78.1 per cent share of global smartphone shipments while the Microsoft Windows Phone platform share stood at 3 per cent.

The release of the phones comes just days ahead of its scheduled takeover by Microsoft. The software giant had acquired the handset business of Nokia for USD 7.2 billion last year.

Elop said the X range of phones will become a feeder system for its Lumia range.

Apart from the X range of phones, Nokia also introduced one Internet enabled entry level phone for euro 29 and a Asha range of phone for euro 45, which will be available in the market immediately.

“The X range of phones is targeted at the growth markets where low-cost smartphones are growing at over four times,” Nokia’s Devices and Services Executive Vice President Stephen Elop told reporters here.

Nokia’s X range of smartphones run Android applications, Microsoft services and signature Nokia experiences like Here maps. The X model will be available immediately for euro 89 excluding taxes. The other two models – X+ and XL – will be available in early second quarter for euro 99 and euro 109 respectively, Elop added.

BBM for Windows Phone, Nokia X soon

Blackberry-LogoBlackBerry will roll out its popular instant messaging service BBM for Windows Phone and upcoming Nokia X smartphones
Barcelona: BlackBerry will roll out its popular instant messaging service BBM for Windows Phone and upcoming Nokia X smartphones in the next few months.

The Canadian smartphone maker in October last year launched BBM for rival Android- and iOS-based handsets and the app since then has been downloaded on over 40 million such handsets.

“BBM continues to grow in popularity as millions of people use our mobile platform for chatting and connecting with friends or colleagues, and we are very excited that we will soon welcome Windows Phone and Nokia X users to the BBM community,” BlackBerry President, Global Enterprise Solutions John Sims said.

BBM will be available as a free download from the Windows Phone Store this summer, while it will be available on Nokia Store when Nokia X platform is launched.

Combining with the existing 60 million active BBM users worldwide, the total BBM base stood at 100 million as of November 30, 2013.

The Canadian handset maker has seen a significant decline in sales over the last few quarters amid stiff competition from smartphone makers like Apple, Samsung and Nokia.

It launched a new operating system BB10 last year but it has failed to gain share in the global smartphone market, which is dominated by Android and iOS platforms.

BlackBerry is placing big bets on apps, including taking its popular messaging service BBM to other operating systems, aimed at raking in additional revenue.

Following the availability of BBM on these new platforms, Nokia users will have access to messaging and collaboration features like BBM Chats, BBM Groups, BBM Voice and BBM Channels.

“Today marks an exciting moment for Nokia. By bringing BBM to the Windows Phone and Nokia X communities, our customers will be able to experience this popular global messaging app,” Nokia Vice President and GM Developer Relations Bryan Biniak said.

Last week, BlackBerry had started rolling out a new version of BBM, allowing Android and iPhone users to make free voice calls to other BBM contacts over Wi-Fi or cellular data connection. The free voice call feature (BBM Voice) was already available for Blackberry handset users.

BBM Channels allows users to chat with other BBM users on topics of interest them. These range from products, hobbies and sports to entertainment, fashion and cars.

Currently, BBM comes pre-loaded on Android devices from brands like LG, Micromax, Celkon, Spice and Zen.

PTI

PTI

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