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Nokia Lumia 1520 expands devices range launch in India

Lumia 1520

Nokia today launched its first six-inch phablet Lumia 1520 for Rs 46,999 in India, which is among the top three markets for the Finish handset giant’s Lumia range of smartphones…
Lumia 1520New Delhi: Nokia today launched its first six-inch phablet Lumia 1520 for Rs 46,999 in India, which is among the top three markets for the Finish handset giant’s Lumia range of smartphones.

The Windows Phone 8-powered device features a 2.2 GHz Quad Core Snapdragon 800 processor, 1080p Full HD screen, a 20 megapixel PureView camera and 32 GB internal user memory (micro SD card support up to 64GB).

With Microsoft Office built in, the Nokia Lumia 1520 will allow users to view and edit Word, Excel and PowerPoint files on the move, while keeping the original formatting.

“India is among the top three markets for Lumia globally. With the Nokia Lumia 1520, the first 6-inch Lumia smartphone, were significantly expanding our Lumia portfolio,” Nokia India Managing Director P Balaji told reporters here.

The device features our latest imaging innovations and the best from Microsoft brought to a new form factor, he added.

Launched two years ago, Lumia is Nokia’s series of smartphones. The company sold 8.8 million Lumia devices in Q3 2013, a 19 per cent growth over the previous quarter. Since launch, Nokia has sold 36 million units of Lumia phones.

Nokia has launched 10 phones under the Lumia series in the last eight months in India, Balaji added.

The flagship device will come preloaded with apps and games like InNote and CamScanner, digital magazine Zinio and Flipkart eBooks, Rail Rush, Adidas miCoach, Camera 360, Your Movies, Big Flix and Vimeo.

“Large screens are increasingly becoming popular among smartphone users and imaging is one of the key factors that define a good smartphone. Now more than ever, mobile devices are at the center of consumers’ lives as they look to capture, curate and share experiences on the go,” Nokia Director (Smartphone Devices) India, Middle East and Africa Vipul
Mehrotra said.

Nokia has also launched the Nokia CP 623, a functional case, for Rs 2,999.

Meanwhile sharing his thoughts on the strategy to sell the phone to business community, T S Sridhar, Director-South, Nokia India in Bangalore said: “We are trying to magnify the windows platform on the phone to the business community through lot of road shows and word of mouth….”

“Thanks to the fact we have a very powerful tie-up with Microsoft, they are also very very strong in enterprise space- thanks to their office. So, we are just picking at on them also.”

The company officials said Nokia Lumia 1520 will be available in Red, Black, Yellow and White colours in India from today onwards.

PTI

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