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Samsung eyes bigger play in 4G mkt; to launch more LTE phones


New Delhi: Korean electronics major Samsung is betting big on the burgeoning demand for 4G-enabled devices and plans to expand its portfolio of LTE smartphones in the coming months.

The company today announced two 4G-enabled smartphones — Galaxy J5 and Galaxy J7 — priced at Rs 11,999 and Rs 14,999, respectively.

“Currently, we have 10 LTE smartphones and today, we are adding two more. Going ahead, we will launch more 4G devices across price points,” Samsung India Vice President Marketing (IT and Mobile) Asim Warsi said without disclosing further details.

He added that 4G adoption will happen at a faster pace than 3G in the country and the company is geared up to tap into the opportunity, he added.

Samsung offers 4G handsets priced between Rs 9,000 and Rs above 60,000.

“We are a full portfolio player. We will have products across price points,” he said.

The new mid-priced range of smartphones will be available on e-commerce platform Flipkart exclusively. Both models can be pre-booked from today till July 22.

Galaxy J5 features 5-inch display, 1.2Ghz quad-core processor, 8GB ROM (expandable up to 128 GB), 13MP rear and 5MP front camera and a 2600 mAh battery.

Galaxy J7 has a 5.5-inch display, 1.5Ghz octa-core processor, 16GB ROM (expandable up to 128GB), 13MP rear and 5MP front camera and 3000 mAh battery.

Samsung has also partnered with Airtel to provide an introductory offer for 4G users that will include double data offer.

Customers will also get unlimited music download worth Rs 594 through Wynk Music app for six months.

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