Study shows Indian business travelers most likely to splurge
92% Indians prefer loyalty program for hotel booking
New Delhi: Indian travelers are most likely to splurge during business trips by availing hotel room upgrades, high end meals and room service during their visit, compared to those from other countries, a study has found.
Indians were at the top when it came to upgrading their hotel rooms during business trips, while they were placed second when it came to enjoying high-end meals, a joint study by Expedia-Egencia on ‘Future of Travel’ has found.
Around 48 per cent Indians (globally highest) preferred to have their hotel room upgraded, while 55 per cent preferred to enjoy high-end meals during their trips abroad.
The study was conducted online between August 20 and September 12 to analyze the behavior and preferences of employed adults of the age 18 and above across Asia Pacific, Europe, North America and South America by Harris Interactive.
It found that about 34 per cent Indians took two-day business trip, which was highest in the segment, followed by The Netherlands and Spain (28 per cent) and Canada (27 per cent).
“The survey shows a clear progression of Indian travelers with respect to increasing number of trips annually, both business and leisure. In fact, Indian business travelers are among the most likely to splurge during business trips when compared globally,” Vikram Malhi, General Manager, South and Southeast Asia, Expedia, said.
“India is amongst the fastest growing business travel markets globally and is expected to be a $ 50 billion market by 2017. The business travel industry in India is maturing very quickly. The Indian business traveler expects best in class technology,” Gaurav Sundaram, Country Director Egencia India, said, adding that they were using smartphone and/or tablets for travel booking.