Teenagers from mini-metros more digital savvy: survey
Teenagers living in mini-metros are fast adopting to new digital lifestyles, as per findings of TCS GenY 2013-14
“Our annual survey of high school students shows that urban teenagers are adopting new social platforms quickly, using them in multiple ways and leading the way in driving change,” TCS executive vice president and global head HR, Ajoy Mukherjee said here today.
“We have found that teenagers living in mini-metros are more digital savvy as against their counterparts living in metros,” he said.
Moreover, half of the students surveyed said they would like to make IT as a career choice.
The inputs provided by the country’s biggest survey of students helps TCS as an organization plan appropriate ways to engage with tomorrow’s professionals and create fulfilling careers, he said.
The survey was undertaken during the nationwide TCS IT Wiz program held between July and December 2013 across 14 cities – Ahmedabad, Bangalore, Bhuwaneshwar, Chennai, Coimbatore, Delhi, Hyderabad, Indore, Kochi, Kolkata, Lucknow, Mumbai, Nagpur and Pune – with a total base of 18,196 high school students of 12-18 years of age. The primary data was collected from the participants by means of a questionnaire at each of the locations.
“Tomorrow’s professionals will be socially active, highly adaptable to new technologies and extremely aware of the world around them,” said Mukherjee.
Facebook is the most preferred social networking playground as 76 per cent urban teenagers have an account. It was 86 per cent in 2012, the survey said.
Moreover, 48 per cent of the urban teenagers post on Facebook once in every three days, it mentioned.
While 53 per cent of high school students have more than 120 friends, 60 per cent have over 120 friends in mini metros, the survey revealed. Also, 87 per cent of the high school students think social media has made them aware of current affairs, the survey said.
Nine out of ten urban teenagers have phones, whereas seven out of ten urban teenagers shop online, the survey added.